Tea – kenya

Tea – Kenya

Tea – Kenya

Off-trade volume growth fell to 2% in 2009 from 4% a year earlier. This was caused by a drop in tea production following a prolonged drought which drove up unit price. According to the Kenya Tea Development Agency Ltd, farmers’ earnings reached an unprecedented KES25.4 billion for the 2008/2009 financial year, up from KES19.7 billion the previous year. This represents a 28% rise in earnings. Unit price rises resulted in a sharp slowdown in retail current value growth, down from 15% in 2008 to…
Tea in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage:
Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Hot Drinks industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

To know more and to buy a copy of your report feel free to visit :
http://www.bharatbook.com/detail.asp?id=143149&rt=Tea-Kenya.html

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